The fifteen minutes
What happens when you book.
A working call, not a pitch. Here is the agenda — to the minute.
00–03Your briefBudget, horizon, end-use, cash or mortgage. That's all I need — there's nothing to prepare.
03–08The readWhich of the 27 markets actually fit your brief, the live launch windows worth watching, and what I'd avoid right now — with the reason.
08–12The fitThe shortlist logic I'd run for you, and the buy-side checks that come first: developer track record, phasing, build quality, handover risk.
12–15The next stepEither it isn't the right time — and I'll say so — or the Three-Call Method starts: what you send me, and what lands back on your desk within 48 hours.
The same fifteen minutes, read three ways
InvestorsWhat I askCapital, horizon, income or growth, appetite for off-plan phasing risk.
What I bringThe live read: which launch windows are genuinely worth your window, where the absorption is running ahead of the brochures, and the developer track records behind the offers on your desk.
What you leave withA clear yes-or-not-now on your thesis — and if it's yes, the exact markets the 48-hour shortlist will cover.
Private buyersWhat I askHow you'll live in it — school runs, frontage, light, the five-year picture — before any talk of price.
What I bringThe ground truth on the communities that fit: what the masterplan does to your street in three years, which phases to avoid, where the quiet value sits.
What you leave withA shortlist brief in plain words — the homes worth walking, and the ones to strike before you waste a Saturday.
Developers & landownersWhat I askThe plot, the constraints, and what the pro-forma is assuming about the buyer who doesn't exist yet.
What I bringA planner's feasibility lens: product-market fit read against live absorption, positioning against the competing launches, and the exit story investors will actually believe.
What you leave withAn honest read on whether the scheme holds — and the two or three assumptions I'd stress-test before you commit capital.
If it’s a go — on your desk within 48 hours
- The shortlist — every entry with the reasoning shown, never just addresses.
- The watchpoints — what could go wrong with each option, in writing.
- The no-go call — if the honest read is wait or walk away, that is the document you get.
No pitch. No obligation. Nothing to prepare. If the honest read is “don’t buy”, that is the read you get.